These six guiding principles are widely and continuously shared with our people and constitute the basis of our daily conduct and decision-making.
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Total commitment to the cause
Understanding and supporting the greater purpose of the Group to create an environment in which every individual can prosper and provide for his or her family's needs and aspirations. Even more than this, providing opportunities for people to grow and to express their leadership abilities for the good of all involved with the Group.
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Absolute honesty and integrity
Requires that each employee is honest with himself or herself by living up to the Group's requirements of conduct and performance and treating the Group's assets with care and respect.
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Tenacity
Having the stamina and persistence to remain with the cause, even through difficult and challenging times, knowing that the reward will make the journey worthwhile.
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True leadership
Is not about self-interest or self-gratification. It requires the ability to co-ordinate the resources of the Group in the best interest of all involved in the Group.
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Drive
Being goal and performance orientated seeking fair reward and career fulfillment.
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Respect
Treating one another with dignity and the Group's time, resources and assets with respect.
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